Maribel Vidal is Vice-president and Strategic Planning Director en McCann Worldgroup Chile. President of Woman Leadership Council McCann Worldgroup Latin America.
She has a degree in Publicity and Consumer`s Behavior from Universidad del Pacífico –Santiago, Chile– Vidal has more than 25 years of experience in advertising and communication.
Mrs. Vidal also has a degree in Leadership and Strategy from Leadership Development Program of Columbia University, New York; and as Coach in Language Ontology and Persuasive Communication.
She has a wide experience as Publicity, Creativity and Strategic Planning teacher in undergraduate and postgraduate courses in remarkable Chilean and international universities
Mrs Vidal has headed numerous and plural studies about Chilean consumer, and she´s known as the expert in that topic. Through the last 15 years, Vidal has been Director in CONAR representing ACHAP.
In 2004, Vidal received H.K. McCann Award, which is the annual recognition from MGW to highlight professionals with outstanding contributions worldwide.
In 2011, Mrs Vidal was chosen among 10 marketing and communication professionals by Terra. In 2014 was awarded as “Best Strategic Plannnig Director of the year” and in 2016 as “Industry Gremial leader” by the Marketing Best Chile contest.
In 2017, Vidal was recognized as one of 100 leaders of the year in Chile, by Mujeres Empresarias and the newspaper El Mercurio. Since 2007 Mrs. Vidal is Director in Solidarity Organization Community, chilean NGO that bring together more than 200 foundations dedicated to solve poverty and exclusion matters. Mrs. Vidal is adviser for LATE, qualified company member of B system since 2013. She`s Founding Director of “Mujeres en Alta Dirección” corporation.